About Us


About Us
Territories Covered:
Arizona, New Mexico, Clark County Nevada, El Paso Texas, Mexico Border Cities of Juarez & Nogales

The Organization
The Electronics Representatives Association is an international trade organization comprised of qualified, professional manufacturers’ representative firms. We work to promote, protect and enhance the multiple-line rep function and our members’ unique system of synergistic selling. ERA acts as the worldwide conduit across the electronics industry for manufacturers seeking professional field sales firms to sell their products. ERA also serves as a resource for electronics and high-technology industries.
As the voice of more than 1,600 manufacturers’ rep sales firms, ERA promotes the rep function to manufacturers, customers, government, the academic community and the electronics industry. Members of ERA sell $50 billion worth of electronics products annually via eight product marketing groups: Communications (COM); Components (CM); Computer (CP); Consumer Electronics (CE); Instrumentation & Sensors (IN); Materials, Assembly & Production (MAP); RF/Microwave (RF); Sound, Audiovisual, Electronic Security (SAVES).
Collectively, ERA’s educational and communications programs keep members abreast of technology advances in the electronics marketplace as well as the latest in marketing and sales techniques, which directly benefit their principals and customers.
The national web site is located at https://era.org.

The Arizona Chapter
The Arizona Chapter of the Electronics Representatives Association is dedicated to promoting and protecting the representative function within the Arizona electronics marketplace. The Chapter is a resource for its members. It provides support for establishing and maintaining the representative function through continuing education and interface with state government. The government interface is important in order to influence legislation in favor of the representative concept and defeat legislation detrimental to the rep business.
The Arizona Chapter maintains a strong relationship with National ERA headquarters in Chicago. The Chapter sends its Board to ERA Headquarters for training in their respective duties, has an active National ERA delegate, and encourages its interested members to serve on National ERA Committees.